Businesses urged to rethink consumer connections in digital age

By Chinenye Anuforo

The  Chairman of Zinox Group, Dr. Leo Ekeh, has urged businesses to fundamentally rethink their connection with consumers in the currently  competitive digital landscape.

He gave the advice at a recent industry forum hosted by Konga 103.7FM, where Ekeh presented his concept of the “Last Mile Takeover” as the strategy for achieving business triumph in Nigeria’s evolving commercial environment.

Themed “Consumer Last Mile Takeover: The New Key,” the Konga 103.7FM event convened entrepreneurs, marketing leaders and brand managers from prominent corporations to delve into cutting-edge approaches to consumer engagement.

Ekeh stressed that the ultimate point of interaction between brands and their customers represents the most valuable territory in modern commerce.

In his keynote address,  Ekeh challenged ambitious entrepreneurs to prioritise this final engagement stage as the crucial turning point for growth. He asserted that it is at this “last mile” where “trust is built, loyalty is secured, and value is delivered.”

He underscored his belief in the power of media as the strongest bridge between brands and consumers, explaining that his vision for forging deeper, more meaningful relationships was the driving force behind the creation of KongaFM.

Earlier, Ifeoma Ajumobi, Head of KongaFM, in her welcome address, detailed the station’s unique design as a robust platform offering comprehensive support frameworks for brands and businesses while delivering high-quality entertainment.

Since its launch in January 2025, KongaFM has experienced significant growth, steadily expanding its listener base and establishing itself as a potent medium for engaging consumers.

The initiative garnered considerable praise from brand representatives across diverse sectors, including those from Samsung, Nivea, Checkers Custard, Kenya Airways, Emzor Pharmaceuticals, Xiaomi, and LG, who consistently lauded KongaFM as a transformative platform. Their positive feedback highlighted the station’s growing importance as a vital tool for brand communication, particularly in enhancing the visibility of Fast-Moving Consumer Goods (FMCG) and fostering direct connections with consumers.

Peggy Abengowe, Marketing Manager at Checkers Custard Africa, commended the station’s positive impact on distribution and brand visibility, while Oge Maduagwu of Samsung Electronics West Africa lauded its innovative integration of commerce and technology. Rachael Okeke, Marketing Executive at Emzor Pharmaceuticals, described the launch of KongaFM as a “win-win for brands and consumers.”

The event concluded with a unified call to action, encouraging businesses to capitalize on the unique opportunities presented by KongaFM, with Ekeh reiterating the necessity of boldness in entrepreneurial endeavors.