Sterling Bank has announced the introduction of AlwaysOn by Sterling, a new feature on its OneBank platform that will give eligible customers up to ₦1million extra every month, even when their account balances are running low.
The initiative, which was launched on Workers’ Day 2025, is part of an ongoing movement to remove structural barriers to financial freedom and empower everyday Nigerians to move boldly, even in uncertain times.
Chief Executive Officer of Sterling Bank, Abubakar Suleiman, explained that AlwaysOn is a specialised, invitation-only feature for customers who maintain an active OneBank account for a while.
He added that it provides an advance to settle bills or make payments without delays, or any of the friction associated with traditional credit systems.
“This is not just about funds. It’s about freedom and dignity. It’s about backing our customers with the trust and tools to act boldly when life demands it,” he stated.
Suleiman emphasised that the new feature is not a product, but a logical shift in how the bank supports its customers. “We’re building a financial ecosystem designed for momentum – for people with grit, urgency, and dreams too big to wait. If you’ve banked with us, you’ve earned our confidence. Now you’ll have our backing to match,” he added.
He stated further that the introduction of AlwaysOn marked the next chapter in Sterling’s growing movement to create a fairer and more responsive financial system.
He stressed that it followed the Zero Transfer Fees initiative in April, which returned an estimated ₦13billion to Nigerians by eliminating transfer charges across the OneBank platform.
Suleiman revealed that it also built on Sterling’s Free Bus Ride initiative, which helped commuters get home from work for free during a time of intense economic pressure.
Growth Executive for Retail and Consumer Banking for the bank, Obinna Ukachukwu, said: “We’re not the kind of bank that stands on the sidelines while Nigerians hustle. We removed the fees that slowed them down. Now we’re giving Nigerians the financial freedom to seize opportunity when it shows up. We’re on the pitch with them.”
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