By Rita Okoye
The upcoming 4th edition of the Afrobeats Music Festival (AMF), set for August 1–3, 2025, in Toronto, is poised to serve as a powerful platform for strengthening cultural and economic ties between Nigeria and Canada through the creative industry.
In a significant move to reinforce this vision, the AMF team, led by founder, Prince George Peters, recently paid a courtesy visit to the Deputy High Commissioner of Canada in Lagos, Mr. Troy Arbulú Rojas. The delegation, which included notable Nigerian creatives such as Dami Adenuga, Oladapo Adewunmi, Bankulli, Destalker, MC Edopikin, Zerry DL (representing Shallipopi), and Reekado Banks, engaged in strategic discussions focused on cultural diplomacy, infrastructure development, and bilateral cooperation in the entertainment sector.
The visit underscored the growing role of Afrobeats as a diplomatic and economic force, with the festival evolving into a conduit for creative exchange and policy engagement between both nations.
Since its launch, AMF has become a cultural powerhouse, drawing thousands of fans and diaspora communities in Canada. It has successfully showcased African music, fashion, and lifestyle on the global stage, contributing to international visibility for Nigerian talent while stimulating investment interest in Africa’s booming creative sector.
According to Prince Peters, “Afrobeats is now a global language. AMF is more than a festival—it’s a cultural bridge that connects nations, drives economic opportunities, and empowers creatives. Our meeting with the Canadian Deputy High Commission reflects our shared commitment to building enduring partnerships.”
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