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Luft Pay TV debuts in Nigeria, promises simplified, affordable

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Luft Pay TV has officially entered Nigeria’s dynamic pay television market, pledging accessible, affordable and culturally relevant entertainment for Nigerian households. The launch event attracted media executives, content creators, and key industry stakeholders.

At the unveiling, Mr. Yemi Adebowale, Head of Corporate Communications and Media at Luft Pay TV, emphasized the platform’s mission to satisfy the rising demand for quality home entertainment at a reasonable price point.

“This brand is not just delivering television, it is delivering trust, clarity, and connection,” Adebowale stated.

Luft Pay TV offers a straightforward single-bouquet subscription priced at N7,500 per month, granting viewers access to over 35 premium channels. These span various genres, including sports, Nollywood, Hollywood, children’s programming, documentaries, music, and lifestyle content.

The company sets the decoder price at N25,000, with a full set-top box kit, including accessories, available for N35,000. This simplified pricing model removes the complexity of multiple subscription tiers and hidden fees, delivering a seamless, user-friendly experience.

Adebowale highlighted that Luft Pay TV is wholly Nigerian-owned and deeply committed to fostering local storytelling through collaborations with indigenous content creators.

He further revealed that installations have already begun nationwide across Nigeria’s six geopolitical zones, supported by an expanding sales and distribution network.



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