By Merit Ibe
The International Council for Beverages Association (ICBA) has expressed deep concern about the World Health Organisation (WHO)’s continued disregard of evidence showing that taxing sugar-sweetened beverages has never improved health outcomes or reduced obesity in any country.
In a statement, Executive Director, ICBA, Kate Loatman expressed the concern in response to the latest call by WHO for an increase in the taxation of sugar-sweetened beverages.
She said WHO itself has repeatedly concluded that such taxes are not the best or most effective measures to address these complex issues.
Loatman stated that the beverage industry continues to advance collaborative and innovative solutions like broadening access to low and no-sugar beverage options, supporting transparent labelling, and upholding the highest standards for responsible marketing. By working together on these proactive measures, we can deliver real, measurable progress toward global health priorities.”
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