By Tosin Clegg
A few weeks ago, Lekki witnessed the grand opening of ISB Originals Maison which happens to be the first of its kind when it comes to Streetwear fashion. The unveiling of the new store also featured the release of colorful options of street wears which are set to transform the fashion scape of Nigerian brand wears.
The launch drew fashion lovers, creatives, and culture enthusiasts who came to experience the brand’s unique take on urban style. The Creative Direction of ISB Originals is led by Clement Joseph known widely as Isoko Boy. His artistic creation of these new wears features edgy designs, bold graphics, and statement pieces that embody the vibrancy of street culture while fusing global influences with a distinctly Nigerian identity.
The new collection features Utility Sport Shorts, Logo Tees, Washed Black Denim Pants, a Signature Blue Heavyweight Hoodie, the Volt Armor ISB Original Armless, the Hybrid Tension Longsleeve Shirt, the “All-Eyes” Patch Puffer Shirt, Monogram Jeans, the Surge Tracksuit, and the TW12 Love Hoodie-Jacket.
With these vibrant options, Isoko Boy has further established that ISB Originals aim to redefine self-expression through fashion while connecting with a new generation of style-conscious youth.
The unveiling of this collection has also marked a strong re-entry for the brand into the competitive fashion market. Many have come to praise the creativity and authenticity behind the collection as many influential persons and celebrities such as Nigerian Footballers, Victor Osimhen and Victor Boniface have paid a visit to the Maison.
Leave a comment