Hafsat Halliru Ismail, a content creator from Plateau State, has emerged winner of the Ambassador Challenge organised by Viva, a leading home care brand from Aspira Nigeria Limited.
The initiative celebrates creativity, rewards loyalty, and empowers everyday customers to become the brand’s true ambassadors.
By spotlighting its flagship products, Viva Plus Detergent and Viva Dishwashing Liquid, Viva reinforces its commitment to building stronger connections with consumers.
The challenge drew entries nationwide, inviting customers to showcase their creativity for a chance to become a brand ambassador.
A panel reviewed the submissions, shortlisting 100 entries based on quality and creativity. These were then narrowed down to the top 10 through a virtual live reveal hosted by brand ambassador, Nancy Isime, featuring a raffle draw.
The top 10 participants underwent assessments based on creativity and innovation, followed by a public voting process on Viva’s Instagram page.
Hafsat Halliru Ismail (@harphsynah) emerged as the winner, securing a N5 million ambassadorial deal. She will feature on billboards, TV commercials and other exclusive brand engagements.
During the raffle draw, Nancy Isime emphasized the initiative’s uniqueness. She said: “Being a Viva ambassador is about carrying the brand into real experiences, transforming the relationship from consumer to co-creator.”
Lynda Aguocha, Head of Advertising and Public Relations at Aspira Nigeria Limited, highlighted the brand’s philosophy. “Our customers are the lifeblood of the brand. By spotlighting them, we’re making a statement about the future of marketing, where influence is nurtured from within.”
As Viva’s newest brand ambassador, Hafsat will play a key role in the brand’s future engagements and storytelling.
The initiative solidifies Viva’s position as a pioneer in customer-driven innovation, setting a new benchmark for Nigerian brands to inspire trust, foster loyalty, and build shared ownership with their communities.
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