A thriving Health Maintenance Organizations (HMO), Health Assur Limited, has announced a major re-launch as part of its 10th anniversary celebration.
The organization unveiled an expanded Board of Directors, a dynamic new management team, and a renewed strategic focus on health technology and retail healthcare solutions.
Managing Director/Chief Executive Officer of Health Assur Limited, Dr. Frank Ekhalufoh, said the re-launch marked a significant turning point in its mission to make healthcare more accessible, affordable, and technology-driven for Nigerians.
According to him, Health Assur’s reconstituted board now brings together leading professionals with expertise across healthcare, finance, law, technology, and corporate governance.
The company, he added, was committed to innovation, governance, and inclusivity.
“This 10-year milestone is not just about where we’ve been, but where we’re going. Our expanded Board and management team reflect our renewed commitment to governance and innovation. With a stronger retail presence and tech-enabled solutions, we are building a healthier, more inclusive future for all Nigerians,” he said.
As part of its transformation strategy, Dr Ekhalufor said, Health Assur is introducing a retail HMO model designed to bring affordable health insurance closer to underserved Nigerians.
The initiative, he said, targets SMEs, informal sector workers, and families, offering flexible, low-cost, and scalable health plans that will help bridge the gap in healthcare access for millions.
He said: “There is also a major investment in digital health platforms aimed at simplifying access to healthcare services. Through telemedicine, app-based enrolment, digital claims management, and wellness-focused products such as Lafia Lifestyle and Lafia Moms, we plan to provide seamless, technology-enabled healthcare experiences for its enrollees. Since its establishment in 2015, Health Assur has earned a reputation for reliability and excellence in healthcare financing. With this re-launch, our company is charting a bold path toward sustainable, inclusive, and tech-driven healthcare delivery. It should be noted that our new strategy aligns with the National Health Insurance Authority (NHIA) Act 2022 and global healthcare best practices, reinforcing its commitment to expanding access to quality healthcare nationwide.”
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