SloweGanzi International has announced the launch of ÀṢÉ10: A Reign of Peace, Culture & Unity, a Pan-African cultural festival set to celebrate Yoruba heritage, promote global reconnection, and honor ten years of visionary leadership under the royal patronage of Arolé Odùduwà, Ooni Adeyeye Enitan Ogunwusi, Ojájá II, the 51st Ooni of Ife.
Scheduled to take place from November 30 to December 7, 2025, the inaugural edition of ÀṢÉ10 marks a defining moment for Yoruba culture worldwide. The event aims to unite Yorubas across Africa and the diaspora — from the Americas to the Caribbean — in a weeklong celebration of identity, creativity, and shared heritage.
According to the organizers, ÀṢÉ10 is not just a festival but a continuation of cultural legacy — a platform to showcase the depth of Yoruba heritage through art, music, scholarship, spirituality, and enterprise. It also seeks to inspire reconnection among the Yoruba diaspora while strengthening Pan-African unity through culture and creativity.
The festival coincides with the 10th Coronation Anniversary of the Ooni of Ife, whose reign has been marked by peace, youth empowerment, and a renewed sense of cultural pride. Under his leadership, Ile-Ife remains the spiritual and historical heart of the Yoruba world — a bridge between ancient tradition and modern expression.
Spanning Lagos to Ile-Ife, ÀṢÉ10 will feature a rich lineup of events, including cultural exhibitions, art installations, film premieres, academic forums, music performances, fashion showcases, culinary festivals, and sacred ceremonies. A royal banquet and fireworks display will crown the week’s activities, offering guests an unforgettable experience of Yoruba artistry and hospitality.
In addition, the festival will unveil the Legacy Project — the Yoruba History & Arts Museum, a visionary cultural institution to be established in Ile-Ife. The project aims to preserve and promote Yoruba art, history, and philosophy for generations to come.
Speaking ahead of the event, a representative of SloweGanzi International described ÀṢÉ10 as “more than a celebration — it is a call to reconnect, rediscover, and reassert the power of Yoruba heritage as a global force for unity and peace.”
Her Royal Majesty, Queen Aderonke Ademiluyi Ogunwusi, added that “Over these ten years, His Majesty has reimagined traditional leadership — not as an artifact of the past, but as a living, evolving anchor for culture, unity, and development.”
ÀṢÉ10 invites participation from traditional rulers, diaspora leaders, artists, scholars, entrepreneurs, and cultural institutions across the world. For registration and full event details, visit www.ase10.com.
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