Charles Tyrwhitt, the esteemed British menswear brand renowned for impeccably tailored shirts, sophisticated suiting, and timeless accessories, proudly unveils its 10th store in Nigeria at the vibrant Purple Lekki. This landmark opening underscores the brand’s rapid growth in the country and reinforces its commitment to delivering exceptional quality and style to the discerning Nigerian gentleman.
Speaking on the expansion, John Onyeoguzoro, Director at Smartmark Limited, expressed his excitement about the brand’s continued success in Nigeria. “Charles Tyrwhitt represents a perfect blend of craftsmanship, comfort, and contemporary British elegance. Bringing this experience closer to our customers in Lekki reflects our commitment to elevating menswear retail across Nigeria.”
Operated under an exclusive franchise partnership with Smartmark Limited, West Africa’s premier multi-brand retail and franchise operator, the new Purple Lekki store joins Charles Tyrwhitt’s established network across Nigeria, including locations in Ikeja City Mall, Leisure Mall Surulere, MMA2, Jabi Lake Mall, Garden City Mall Port Harcourt, Delta Mall Warri, Novare Lekki Mall, Ceddi Plaza Abuja, and Accra Mall, Ghana.
The store offers the full Charles Tyrwhitt collection, designed for the modern gentleman’s wardrobe, including: Signature non-iron cotton shirts in multiple fits, styles, and fabrics, luxuriously crafted business and casual suiting, with wool blends and performance fabrics suitable for Nigeria’s climate, premium knitwear, including merino wool and cashmere options, perfectly fitted trousers, chinos, and shorts, high-quality shoes, from polished leather to casual trainers, and a refined range of accessories such as ties, cufflinks, belts, and socks
The store’s design showcases British sophistication, featuring warm wood accents, plush visual merchandising, and interactive displays celebrating the brand’s heritage.
The Charles Tyrwhitt Purple Lekki store officially opened to the public on Saturday, 29 November 2025.
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