With the recent appointment of Amanda David as its Business and Partnership Manager, Blackdrum 360 is signalling a new phase of expansion aimed at deepening global alliances, scaling original content, and broadening its digital and live-event footprint.
David, who assumed the role on January 1, 2026, is leading efforts to reposition the media, creative and cultural platform for accelerated growth across television, digital channels, live experiences and international content partnerships.
Dr. Emmanuel Odole, CEO of Blackdrum 360, described her appointment as a strategic move to align the company’s business development ambitions with its evolving multi-platform identity.
“Amanda brings a rare combination of strategic thinking, industry insight, and relationship-building expertise that is critical to where Blackdrum 360 is headed,” Odole said. “Her appointment reflects our commitment to strengthening partnerships, expanding our content ecosystem, and unlocking new opportunities for collaboration across Africa and the global market.”
With a track record in business development, media partnerships, and brand collaborations across the creative and entertainment industries, David’s mandate includes driving strategic alliances, sponsorship development, and content collaborations across Blackdrum 360’s television properties and expanding its digital platforms. She is also tasked with scaling partnerships for live events, original programming, branded content and emerging digital channels.
Her background spans working with content creators, broadcasters, agencies and corporate brands, where she has structured innovative deals and built partnerships that drive long-term value.
“As Blackdrum 360 continues to evolve into a multi-platform media powerhouse, Amanda’s leadership will be instrumental in shaping the next phase of our journey -particularly as we deepen our relationships with broadcasters, brands, governments, creators, and global distribution partners,” Odole added.
Speaking on her new role, David said she is focused on building partnerships that reflect both cultural relevance and commercial sustainability.
“Blackdrum 360 represents the energy, originality and cultural relevance of modern Africa,” she said. “I’m excited to work with the team to build meaningful partnerships, create impactful content collaborations and help position the brand as a global reference point for African stories and experiences.”
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