Iyke Bede
An exclusively online beauty pageant, ‘Cutest Face in Nigeria’, has been introduced, marking a shift from the stage-based formats that have long defined beauty contests in the country.
Created by Alex Onyekaozuru in partnership with Grandatlantic Services, the pageant is designed to run entirely on digital platforms, removing the need for in-person screenings or live events. Organisers say the format was intended to eliminate the logistical barriers often associated with conventional pageantry.
Unlike traditional competitions, the contest limits assessment strictly to facial appearance. No full-body presentation will be required at any stage.
Registration is open from January 16 to January 31 and is available to Nigerian women aged 18 to 35. Applications are to be completed and submitted online through the pageant’s official website.
Explaining the concept, Onyekaozuru said the pageant was created to “search, discover and celebrate” a Nigerian woman based solely on facial features, noting that the face is the central criterion of the competition. The structure of the contest, he added, reflects this focus.
The prize includes N10 million for the winner, while the first and second runners-up will receive N5 million and N3 million respectively.
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