Vanessa Obioha
On Saturday, March 14, 2026, fashion lovers trooped to the flagship store of Nigerian fashion retailer MISKAY in Lekki, Lagos, for the launch of its new collection, The Signature. The release marked a first for the brand, representing its debut collaboration with an influencer.
That collaborator was none other than Hilda Baci, the Guinness World Record-breaking chef who has wowed Nigerians with her culinary feats. Swapping her apron for statement silhouettes, Baci steps into the fashion space with MISKAY, bringing her personality to life through a series of curated looks.
The collection features about 15 looks, with sizes ranging from 6 to 16. According to MISKAY’s creative director and co-founder, Kofoworola Ahmed, the goal was to create outfits for women who resonate with Baci’s style. As a longtime customer of the brand, she was seen as a natural fit to inspire the collection.
“She’s been a customer of ours for a very long time. We wanted someone who affiliates with and really loves the brand. And she shops here all the time. We just thought her a perfect fit,” said Ahmed.
Describing the creative direction, Ahmed explained that the pieces were designed to reflect the different facets of Baci’s lifestyle.
“For instance, we created a blazer to show that she is a boss at what she does. In another look, we designed something she could wear to the club. She wanted a bit of everything—pieces for the club, brunch, weddings, or even date nights.”
With the collection on display, guests moved through the store, trying on and purchasing pieces, while Baci engaged attendees and even assisted with sales.
The collection offers a mix of day and evening wear that can be styled across occasions. Standout pieces include the Badass jeans — a light blue wash barrel silhouette — that can be paired with the black open-back Boss Blazer.
The brown-print mini Uyai dress works for a night out but can be reimagined for semi-formal settings when styled with the white Afici backless waistcoat.
The Kemp skirt, a leopard-print midi, and the Ewa dress, a multi-print long-sleeved bodycon piece, are ideal for date nights or relaxed lounge outings. Other standout pieces include the Electra Set, featuring a black crop top and tapered pants; the Dom Set, a brown faux-leather crop top and midi skirt co-ord; and the Recee Dress, a brown one-shoulder satin piece.
Earthy and brown tones dominate the collection, a deliberate nod to Baci’s favourite colour. Now available online and in-store, the collection aims to attract both new and returning customers while showcasing Baci’s signature style.
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