If bells rang for every achievement, Lanre Da Silva-Ajayi would chime unceasingly. Every time Lanre appears on the scene, the bells would toll in honour of an extraordinary fashion mogul whose impact will resonate for generations. She is one of Nigerian fashion luminaries reimagining the tapestry of African style and global fashion entrepreneurship.
Born with a silver spoon to Lagos State-born former Secretary to the State Government, Sir Leo Babarinde Da Silva, she never planned to become a fashion designer.
In fact, if anyone had told her that she would someday be a force to be reckoned with in the fashion world, she would have dismissed it. But since she ventured into the business in 2005, it has been one laurel after another.
No doubt, this is another proof that Da-Silva-Ajayi, who holds a Master’s degree in Accountancy, is cut for greatness. The business, which started like a mustard seed in her parents’ sitting room a few years back, has now grown into a reputable business empire.
Her driving force, as gathered, has been her belief that success, as we all know, is not something that happens overnight. It’s a learning curve that comes with patience, perseverance, hard work and endurance.
Even in the face of the stiff competition in the industry today, LDA, as she is fondly called by friends and admirers, is still a leading outfit in the industry, thanks to her ingenuity.
There is no gainsaying that the last two decades have brought goodness and joy to the path of the top designer. She has remained a trailblazer in African fashion, celebrated for her timeless elegance and unique ability to blend vintage glamour with bold African identity.
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