Vanessa Obioha
MultiChoice’s landmark Nollywood award platform, Africa Magic Viewers’ Choice Awards (AMVCA), is starting a new journey with the 2026 edition. This time, its partner on this new chapter is Don Julio, a premium tequila brand.
Speaking on the partnership, Atinuke Babatunde, Executive Head Content and Channels MultiChoice, said:
“The AMVCAs has always celebrated the best of African film and television. As we step into this new era, Don Julio brings a spirit of global excellence that perfectly mirrors the artistry of our filmmakers, actors, and storytellers. Together, we are reimagining what it means to honour African talent.”
Commenting on the partnership, Anne Joy Michira-Muhoro; Marketing Director Diageo South, West and Central Africa; said:
“Don Julio is proud to partner with Africa Magic to celebrate our home-grown talent who continue to inspire Africa and the world as a whole with unforgettable stories, exceptional performances and masterful filmmaking,” said Marketing Director Diageo South, West and Central Africa, Anne Joy Michira-Muhoro. “Globally, Don Julio prides itself on authenticity, craftsmanship, and a creative fire that elevates. It is that same trailblazing spirit and ‘por amor’ (for love) ethos that inspires Don Julio’s toast to an enduring partnership with the AMVCAs, honouring the passion and love that African creatives put into film and television.”
With Africa Magic’s dedication to providing a world-class platform for African creatives and Don Julio’s passion for craftsmanship, the 2026 edition, the organisers say, promises to be the most premium and culturally resonant AMVCA yet.
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