Lagos, Nigeria; Nigerian hip-hop pioneer and cultural tastemaker Ruggedman, popularly known as Ruggedybaba, has publicly endorsed fast-rising music artist Specko, marking a significant vote of confidence from one of the industry’s most respected voices.
After listening to Specko’s unreleased singles — Demure, Better Days, and Hallelujah — Ruggedybaba described the artist’s sound as hustle-driven, authentic, relatable, and aspirational, noting that Specko represents the kind of storytelling and emotional honesty that resonates deeply with the streets while remaining commercially viable.
Born Samson Temitope Adekoya, Specko has been steadily carving a distinct identity through emotionally resonant songwriting, strong narrative depth, and a delivery rooted in lived experience. According to Ruggedybaba, Specko’s key strength lies in his ability to translate real-life struggles, ambition, and hope into music that connects across social and cultural lines.
“Specko’s music reflects hunger, purpose, and clarity,” Ruggedybaba noted privately. “There’s sincerity in the writing and conviction in the sound — the kind that people can feel, not just hear.”
This endorsement comes at a strategic moment in Specko’s career, as he enters a new growth phase under the management of Hertz Universe PR (Hertz Universe Creative Agency). With a structured rebrand, rollout strategy, and upcoming releases lined up, the support of an industry veteran further reinforces Specko’s positioning as one of the promising voices to watch in Nigeria’s evolving music landscape.
As anticipation builds around the official release of Demure and subsequent projects, Ruggedybaba’s endorsement serves not only as recognition of talent, but as an early signal of an artist poised for long-term relevance.
Further announcements regarding releases, media engagements, and strategic partnerships will be made in due course.
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