In the haute perfumery ecosystem, one Nigerian who is fast creating a revolution with a daring spirit of modern perfumery is Omotayo Jamilah Awa-Ibraheem. Through her brand, Perfectscent Niche Emporium, the beauty entrepreneur, fondly called OJ, is at the forefront of introducing various curated collections of rare fragrances.
Recently, OJ upped the notch as she unveiled a new set of haute fragrances: Ideo Parfumeurs. On Sunday, October 5, these exquisitely composed perfumes were launched at an exquisite event in Lagos, where connoisseurs of fragrance and perfumistas were in attendance.
Ideo Parfumeurs, a brand that embodies the heritage and artistry of modern perfumery, was founded in Beirut in 2016 by Ludmila Bitar. The Parfumeurs were born from a vision of making refined perfumery both elegant and accessible, crafting scents that whisper stories, capture memories, and leave a trail of bold sophistication.
The journey, however, was interrupted by the tragic Beirut port explosion, which forced the brand into silence for nearly three years. Today, a luminous new chapter has unfolded.
Born in Lebanon, perfected in France, Ideo Parfumeurs has been reborn under new guardianship in France, uniting its Lebanese soul with the mastery of celebrated French perfumers. The result is a collection that honours its roots while ascending to new heights of refinement and global acclaim.
OJ said the new brand is more than fragrances but creations that are timeless narratives, bottled in luxury. “It’s a testament to resilience, artistry, and the eternal allure of scent,” she said.
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