An agro-allied firm, Johnvents Group, has unveiled media personality, Kiekie; actor, Stan Nze; and actress, Maryam Booth, as brand ambassadors for its newly improved Johnvents 3-in-1 Chocolate.
The founder and Group Managing Director of the company, John Alamu, said the partnership with the celebrities is aimed at expanding nationwide awareness and encouraging more Nigerians to try the product.
Describing the ambassadors as influential personalities, Alamu said their reach and cultural appeal would help strengthen the brand’s connection with consumers.
The Group Head of Marketing at Johnvents Group, Ilabeshi Gabriel, said the collaboration aligns with the company’s vision of building globally competitive brands from Africa.
In her remarks, the Managing Director of Johnvents FMCG, Tomilola Omotosho, said the partnership was designed to deepen consumer engagement and allow more Nigerians to experience the product.
Reacting, Nze described the product as a world-class Nigerian brand made from local cocoa.
“This is a proudly world-class Nigerian product made from real Nigerian cocoa. I want people to try it and taste the difference for themselves,” he said.
Kiekie linked the campaign to everyday moments when people seek comfort in a warm drink.
“It’s the kind of drink you reach for in the morning or after a long day, when you want something that just feels good. I want people to actually experience that,” she said.
Booth also described the partnership as meaningful, noting that it celebrates Nigeria’s cocoa heritage.
“I’m excited to be part of a brand that celebrates the richness of Nigerian cocoa and brings it into everyday moments,” she said.
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