Amstel Malta is set to light up Eastern Nigeria this Easter with a vibrant, family-focused celebration across Aba, Awka and Enugu.
The premium malt brand will roll out its “Easter Village” experience from April 4–6, 2026, transforming the three cities into hubs of fun, culture and togetherness. The initiative is designed to tap into the spirit of Easter, homecomings, reunions and shared moments, while creating a lively space for families to unwind and reconnect.
At the heart of the activation is a promise of wholesome entertainment and culturally rich experiences tailored to each city, ensuring both local flavour and a unified festive atmosphere. From interactive activities to relaxation zones, the Easter Village aims to deliver memorable moments that resonate with families and communities alike.
Francis Obiajulu, Senior Brand Manager for Amstel Malta & Hi-Malt, said the initiative reflects the deep cultural importance of Easter in the region.
“The Easter season is deeply rooted in tradition, togetherness, and family connection, particularly across the East. With the Amstel Malta Easter Village, our goal is to create an experience that reflects the values our consumers hold dear—shared joy and meaningful connection,” he said.
He added that the brand is focused on offering a safe and enjoyable environment where families can celebrate in a way that feels both authentic and memorable.
By curating city-specific experiences while maintaining a consistent theme, Amstel Malta is also reinforcing its push for stronger community engagement in key markets. The Easter Village, the company says, is more than just an event, it is a platform to strengthen bonds, celebrate culture, and create lasting memories during one of the region’s most cherished festive seasons.
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