Cutix Plc has recognised six of its highest-performing distributors for their contributions in the 2024 financial year, rewarding them with a range of prizes, including a car, televisions, refrigerators and generators.
The recognition was based on revenue performance, market penetration, compliance with credit policies, and overall support to the company’s distribution network.
Head of Commercial, Mrs. Ada Ikebuilo, said the company posted revenue of N12.18 billion in 2024, achieving 88 per cent of its target and marking a 31.68 per cent increase over the previous year.
Profit before tax stood at N1.62 billion, with Ikebuilo attributing the performance to the critical role of distributors in expanding market reach and sustaining product demand.
Six distributors—Pax-O Multi-Links, F.O. Anaka, E.U. Nwankwo, Chi-Chris Ventures, Sunny Electricals and Chikandu Electricals—were honoured under the “executive distributors” category.
Pax-O Multi-Links emerged top performer with sales of N2.1 billion, surpassing its N1.8 billion target, and was rewarded with a Lexus RX 350. Other awardees received consolation prizes including a 75-inch television, refrigerators and generators, depending on their performance ranking.
Speaking at the event, Acting Chief Executive Officer, Uche Igbokwe, said the awards were based on volume, consistency and market growth, stressing the importance of distributors to the company’s overall success. The event climaxed with the formal presentation of prizes to the six outstanding distributors.
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