By Christy Anyanwu
Dominant niche perfumery firm, Seinde Signature is set kick off a three-city experiential tour and launch in partnership with Sarah Baker, a globally celebrated perfumer.
The tour will commence on April 16 in Abuja, head to Port Harcourt the next day and culminate in an opulent finale on April 19 in Lagos, Nigeria.
In a statement to the media, Founder of Seinde Signature, Olaseinde Olufemi Olusola, who is regarded as one of Africa’s most distinguished perfume collectors, informed that there will be a worldwide spotlight presentation of two of Sarah Baker’s newest creations: Velvet Vendetta and Vava Vanilla.
This marks Sarah Baker’s first-ever visit to Nigeria and even Africa, and her most ambitious African unveiling to date.
Scenes inspired by the narrative scripts of Velvet Vendetta & Vava Vanilla will be theatrically interpreted for guests, transforming scent into stagecraft.
Further, 16 Sarah Baker fragrances will invite guests to sample what they smell, activating sight, sound, scent, touch, & flavour in a seamless sensory dialogue.
Her repertoire comprises 16 international bestsellers including Peaches Revenge, Rococo Pie, Pastel Rumours, Flame & Fortune, scents beloved for their audacity, texture, & storytelling depth.
In just six years, Seinde Signature has transformed from a passion project into powerhouse, housing over 40 of the world’s most exquisite niche brands and expanding to 15 branches nationwide.
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