Vanessa Obioha
Art and fragrance will intersect this April as Seinde Signature unveils the Sarah Baker perfume collection in Nigeria with an immersive stage production.
In what the retailer describes as a first-of-its-kind launch, American perfumer Sarah Baker will introduce her latest scents — Va Va Vanilla and Velvet Vendetta — to the Nigerian market. The collection will be available exclusively at Seinde Signature stores in Lagos, Port Harcourt and Abuja.
Both fragrances, released in 2025, are rooted in oriental vanilla profiles. Va Va Vanilla features top notes of black cherry, cinnamon, espresso and martini, creating a gourmand blend that leans into coffee and cocktail accords. Velvet Vendetta, on the other hand, opens with smoke, dried fruits, pink pepper and nutmeg, offering a darker, spiced composition.
Seinde Signature has stocked Baker’s fragrances for nearly a year, with Peach’s Revenge emerging as a strong seller in Nigeria.
Known for merging storytelling with scent design, Baker’s creations often draw from her background as a writer and multimedia artist. Her signature orange packaging pays homage to the San Francisco bridge, referencing her artistic roots.
It is this narrative-driven approach that has informed the Lagos launch, where Seinde Signature will present a stage play inspired by the perfumes. The concept aligns with Baker’s tradition of incorporating original screenplays into her fragrance releases. This has earned her a devoted following among fragrance lovers and art aficionados.
According to the General Manager of Seinde Signature, Oreoluwa Olusola, each fragrance is conceived as a script.
“Because she is a writer, each fragrance has a script. In every bottle, there is a story, and the play takes its name from the perfume,” she said.
While the title of the production remains undisclosed, the play will weave together multiple storylines reflecting the themes of the featured fragrances.
Nollywood actor Deyemi Okanlawon will lead the cast, fresh from his UK theatre run in ‘Crown of Blood.’
“We’re bringing together the world of theatre and fragrance in a way that audiences haven’t experienced before,” Olusola added, noting that the performance is scheduled for April 19, which coincides with Okanlawon’s birthday.
For the actor, coming on the production is a match made in heaven.
“I’m very careful about the brands that I work with, because there aren’t a lot of brands out there that you see signifying African excellence. To find Seinde Signature doing this and bringing Sarah Baker and her brand into the market as well as crafting this innovative launch idea, is something that I fell in love with the minute I heard about it. Also, the fact that it’s happening on my birthday.”
Beyond Lagos, the launch will extend to Abuja with an event at Seinde Signature’s Perfume Bar, while Port Harcourt will host a VIP dinner.
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