Wema Bank has restated its commitment to deepening customer engagement as it celebrates the ninth anniversary of its digital banking platform, ALAT.
The bank, in a statement, said the milestone underscores its continued drive to enhance user experience and expand access to innovative financial services through digital channels.
Launched in 2017 as Africa’s first fully digital bank, ALAT was designed to address challenges associated with conventional banking by providing a seamless platform for account opening, transactions and financial management without the need for physical interaction.
It noted that over the years, the platform has evolved into a robust digital ecosystem catering to individuals and businesses, with solutions tailored to promote savings, facilitate payments and support financial inclusion.
To commemorate the anniversary, the bank unveiled the “ALAT at 9” campaign, a month-long initiative, comprising customer-focused activities, rewards and interactive engagements aimed at strengthening user participation.
Among the features introduced is “ALAT Wrapped,” which provides customers with a personalised summary of their activities on the platform, as well as the “9 Features in 9 Days” challenge designed to encourage consistent engagement.
The bank also disclosed that customers who complete their ninth transaction at exactly 9am or 9pm during the campaign period would receive instant rewards. In addition, a jingle challenge has been introduced to encourage creative participation from users.
Managing Director and Chief Executive Officer of the bank, Moruf Oseni, said the anniversary reflects the bank’s journey in digital innovation and its commitment to delivering value to customers.
He stated that the campaign was designed to reward users while reinforcing the bank’s focus on building an engaging and customer-centric platform.
“ALAT at 9 is not just a celebration of time. It is a reflection of how far we have come and a clear indication of where we are going. Over the years, we have continued to evolve with our customers, building a platform that is not only functional but also engaging and rewarding. This campaign is designed to give back to our users while reinforcing our commitment to innovation and customer experience.”
Also speaking, the Chief Digital Officer, Olusegun Adeniyi, said the initiative integrates routine banking with interactive experiences through personalised insights and incentives.
According to him, the approach aligns with the bank’s vision of developing a responsive digital banking platform that adapts to the evolving needs of customers.
“With ALAT at 9, we are transforming routine banking into an interactive experience. By combining personalized insights, gamified missions and real rewards, we are creating a platform that responds to users in a more dynamic and rewarding way. This reflects our vision to build a digital bank that is intuitive, adaptive and centered around the customer,” he said.
The bank said the anniversary activities commenced on May 2 and would run through May 31, urging customers to participate by updating or downloading the application via relevant app stores.
It added that the celebration highlights its leadership in digital banking and its ongoing commitment to innovation and service delivery.
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