By Rita Okoye
Niniola Apata, professionally known as NINIOLA, is a celebrated singer, songwriter, and performer. The Ekiti State-born entertainer, who has spent over a decade in the Nigerian music industry, recently appeared on a podcast with VJ Adams where she shared fond memories of her late father, opened up about her relationship status, teased upcoming projects, and much more. Enjoy!
Your charity works seem to be focused on schools. Is there any particular reason?
The foundation is called Adopt a Child’s Education, and it was born out of the love I have for my father. He was an educationist and a philanthropist. He believed not just in giving people fish, but in teaching them how to fish. Every now and then, I go back to Isolo, where I was born and raised, and I help children out. I organize exams that I personally invigilate to ensure there’s no foul play. I also try to renovate some schools, among other things. I believe that a little drop of water makes an ocean. If you can play your part and I can play mine in building the community, then the world will be a better place.
If you could go back to secondary school to teach, what subject would you teach?
Biology.
What was your favourite sport in school?
Football. But I wasn’t really the sporty type because I was busy with singing, miming, and preparing for performances.
You participated in singing competitions back in secondary school. What gave you the confidence that you would succeed as a musician?
For me, it was a combination of self-respect, belief in myself, faith in God, and the support from my family and friends. They constantly told me I was good, and it stuck.
Even when I got rejections, I didn’t give up. I wanted to be so good that no one could question my craft. I joined a live band and learned how to perform in front of large audiences. I don’t regret any part of my journey.
When you think about how far you’ve come, what are you most grateful for?
I’m grateful to God and to everyone who has given me opportunity to discover and rediscover myself.
What do you miss about childhood?
My father. I was his favourite. I miss that time—the innocence, not paying bills, being surrounded by family and all that came with it.
When was the last time you had everyone together?
It’s been a very long time. Everyone is in different places now. But we still keep in touch, and that’s what matters.
When you see a man, what physical qualities do you notice first?
I like tall guys. If you’re tall, trust me, I’ll give you a second glance. I’m not into overly muscular men. A great conversation does more for me. I also love a guy who makes me laugh and is real and authentic.
Have you ever been heartbroken?
Yes. But I’m always the one who leaves. I serve the heartbreak.
Right now, what is your relationship status?
I’m single and not searching. I’m dating.
When you picture your future family, how many kids do you imagine?
I have nine siblings, so I enjoy a big family. But considering today’s world and economy, maybe three or four kids. One husband, one wife.
When you think about exploring your talents, what other areas are you looking into?
Acting.
What kind of movie would you like to debut in?
It depends on the script. As long as I don’t have to go nude, I’m open. I love action movies and something that feels real.
What kind of movies do you enjoy watching?
I like blood and gore – those vampire movies are my thing. But the storyline has to be solid.
Let’s talk about your upbringing. How did growing up shape you?
Growing up was fun. My father married three wives. After he was assassinated, they took care of us, and I’m very grateful. We had a lot of relatives living with us—sometimes over 30 people in the house—so I had to learn how to share and be sociable. It was a full house, but it was also full of life.
When you reflect on how your dad passed, how did you process it? Have you healed?
Honestly, I haven’t. One of his relatives looks just like him—it brings back memories. I still miss him. I’ll never forget him.
When he was alive, I was an introvert, and he was my best friend. I could talk to him about anything. When he died, it felt like I lost my only confidant.
Do you find yourself looking for your father in the men you meet?
No. They can never be him.
Before a performance, do you prefer to be alone backstage or surrounded by people?
I don’t really mind. I usually zone out. I relax my facial muscles so I don’t go off-key when I’m singing. I mentally prepare myself to “kill the stage.” Whatever is happening around me doesn’t really matter.
Do you have a favorite meal?
It used to be pounded yam, but now I’m in my fit fam era—so it’s watermelon and Greek yogurt for me.
If you had to relocate to another country, where would you go?
That’s a tough one because I love Nigeria. Work is the only thing that takes me out of the country.
I grew up listening to Indian music, and I loved it when I got the opportunity to perform in India. But honestly, I’d get tired of being there. People are too into themselves, and that kind of isolation isn’t for me.
Do you miss Nigerian food when you travel?
Yes. But if I find it, great. If I don’t, it’s okay.
At what point in your career did you feel financially secure?
I would say from my very first paid booking. It gave me fulfillment. I’ll never forget it—it paved the way for everything else.
Do you remember your first booking?
Yes, it was for an alcohol brand. We got paid about ₦250,000.
For a new artist, how important is it to have a good manager?
The music is just the talent. But who will handle the business? You need someone who can sell you.
What is your definition of love?
Love is patient. Love is kind. Love is not stingy. Love is forgiving.
Do you see yourself owning a label and signing artistes someday?
Eventually, yes. I plan to explore the business side. But I want to be prepared, because I’m not sure the new generation of artistes fully understand the business side of things.
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