Vanessa Obioha
Nigerian music stars Flavour, Young Jonn, Cinemas Asuquo are among the stellar lineup for the Nigerian Breweries Plc newly launched “Big Fiesta.” The new event platform brings together concerts, festivals, and cultural experiences across several Nigerian cities.
The platform was introduced at a media luncheon in Lagos, attended by media executives, entertainment figures and industry stakeholders.
According to the company, the initiative builds on its previous large-scale events, including its end-of-year concert series, and is designed to consolidate multiple entertainment experiences under a single calendar.
The Big Fiesta lineup includes a mix of music concerts and cultural events across the country. Among them are performances by Young Jonn in Abuja, Flavour in Aba, and Phyno in Enugu. Other events include Afro Wonderland in Lagos, the Mak Town Festival in Makurdi, and Songs & Stories with Cobhams Asuquo in Abuja. Cultural festivals such as Egbaliganza in Abeokuta are also part of the schedule.
At the launch, Sarah Agha, Marketing Director at Nigerian Breweries, said the initiative aims to create shared experiences across different cities.
“Our purpose is to build the joy of togetherness, and in a country like Nigeria, that couldn’t be more relevant. We are a people who love to celebrate everything, not just the occasions themselves, but the moments that bring us together, whether it’s family, friends or even strangers.”
The event also featured a panel session on the role of large-scale celebrations in Nigeria’s creative economy, with participants including M.I Abaga, Uche Pedro, Godwin Tom, Kiekie and Samuel Onyemelukwe.
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